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E-Marketing
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:: LEAD INSTRUCTOR ::

Name: Colin Colehour
My love for the Internet and soon after Web Development came right after I started college. I realized that I wanted to learn more about how to design and develop courses and was lucky to find out my college offered the first generation of the Webmaster Certification courses. I soon enrolled and took the first two courses and thoroughly enjoyed them.

About a month later I accidently bumped into the CEO of the company and was offered a job. What started out as a part time job and hobby has now grown into a love for design & development. After 5 years with the company I am still working strong on helping to develop new courses and keep the older courses up to date. Only time will tell what new technologies we can use to make the web a more useful and fun place.

This is the lead instructor for this course. Each course has multiple instructors.

Course Description
This course is one of the WOW Academy Webmaster Core Courses. The point of this courseware is to build a strong understanding of E-Marketing. This course reveals the key requirements to successfully implement marketing strategies on the Internet from the point of view of both a Web marketer and a business seeking to build an E-Marketing presence. Topics covered in this course are listed below.

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Course Details
Course #:  4226723
Course Name:  E-Marketing
Exam Track(s):  (WCW) (CWP) (CAW)
Course Cost:  $127.00 $95.00 Limited Time Offer
Author:  WebYoda, Inc.
Student Rating:  
Prerequisites:  Advanced XHTML

Course Syllabus
 Marketing 101
 Marketing Big Myth
 Fundamental Marketing Rules
 Marketing Demographics
 Branding 101
 Publicity Vs. Advertising
 Creating New Brand Categories
 Brand Extension Vs New Brands
 Choosing a Brand Name
 International Brand Concerns
 Banner Branding Vs. Click-Thrus
 Banner Terminology
 Banner Optimization
 Pay Per Click Vs Free Banners
 Using Banner Exchanges
 Search Engines Vs Directories
 Search Engine Basics
   Search Engine Optimization
 Link Popularity and Click Popularity
 1000 Search Engines
 Keyword Domain Names
 Misspelled Domain Names
 About Email Campaigns
 Direct Mail vs Direct Email
 Avoiding Spam Email
 Opt-out and Opt-in Email
 Purchased vs Rented Email Lists
 Building A Better Email
 Running Your Own Newsletter
 E-Promotions and Newsgroups
 Press Releases
 Using Affiliate Programs
 Building Your Own Affiliate Program

Course Textbook
Title   : Online Promotions: Winning Strategies and Tactics
Author: Bill Carmody

Course Textbook A guide to creating and managing successful online promotions. Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that really work.
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WOW Academy is not affiliated to nor sponsored by the World Organization of Webmasters, Prosoft Learning, CIW, or VCampus.
All Design, Graphics, and Content are copyright © 1996-2014 WebYoda, Inc. All rights reserved.
WebYoda, WOW Academy, WAW, WCW, and CWP are trademarks of WebYoda, Inc.
All WebYoda and WOW Academy employees are Certified Webmasters
Where the first Certified Webmaster was trained.

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